I’m quite fond of some good ol’ clichés; I use them and I’ve come across many in recent articles. Yet they are considered a no-no in writing.
Cliché, defined: a phrase or idea that has been used so often that it is no longer interesting or effective. (Source: Oxford American Dictionary)
There’s a reason why a cliché is a cliché; like a quote, sometimes it describes something so succinctly, that – depending on the nature of the writing - it might be just the right wording you're looking for.